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Tools for HubSpot and GoHighLevel data cleanup

A list of third-party apps and built-in features for deduplicating and cleaning CRM data in HubSpot and GoHighLevel. Listed in no particular order and not ranked. Descriptions summarize what each vendor says on its own site; we have not tested or reviewed them, and no tool on this list paid to be included.

Third-party tools and built-in options

Insycle

Works with: HubSpot (and other CRMs)

Describes itself as "data integrity infrastructure" for CRM data. Its site lists tools to merge duplicate contacts, companies, leads and deals; standardize names, phone numbers, addresses and custom fields; associate records; import CSVs with matching, staged cleanup and a preview; and run bulk updates. Source: vendor site, checked October 2026.

Dedupely

Works with: HubSpot (and other CRMs)

Finds and bulk-merges duplicate HubSpot contacts, companies, deals, leads, tickets and custom objects through HubSpot's own merge API. Match on any field, set merge rules for which values survive, merge one at a time, in bulk or on a schedule (Auto Merge). Its docs say it works with all HubSpot tiers, including free. Source: vendor site, checked October 2026.

Koalify

Works with: HubSpot

A HubSpot-embedded deduplication app: set matching rules on any properties, review duplicates in HubSpot lists and reports, and merge from CRM record cards or with HubSpot workflow actions. Supports contacts, companies, deals, tickets and custom objects. Its pricing page lists a free plan for portals under 10,000 records. Source: vendor site, checked October 2026.

Data8

Works with: Check vendor for CRM support

A data quality company offering data validation (checking contact details at point of entry), data cleansing services, and Duplicare, a deduplication product its site describes as built for Microsoft Dynamics 365. Check with Data8 for HubSpot or GoHighLevel connectivity. Source: vendor site, checked October 2026.

MergeMatch (Savvy Sales)

Works with: GoHighLevel (Marketplace app)

A GoHighLevel Marketplace app that detects and merges duplicate contacts, companies, opportunities and custom objects, with exact, fuzzy and phone-normalized matching, scheduled scans, optional auto-merge and a rollback of merges for up to 30 days. Source: vendor site, checked October 2026.

HubSpot duplicates manager (built in)

Works with: HubSpot

HubSpot's own tool for reviewing and merging duplicate contacts and companies. Per HubSpot's docs, it needs a Professional or Enterprise subscription; bulk merging and custom rules need Data Hub Professional or Enterprise. Source: vendor site, checked October 2026.

HighLevel Manage Duplicates + Merge Contact action (built in)

Works with: GoHighLevel

HighLevel's own tools: Manage Duplicates finds possible duplicates by email, phone or name and merges up to 10 contacts at once; the Merge Contact workflow action merges duplicates automatically while a workflow runs; Contact Preferences control whether duplicates are allowed. Source: vendor site, checked October 2026.

GoHighLevel Marketplace

Works with: GoHighLevel

HighLevel's app marketplace, where third-party apps for contacts, data and integrations are listed. Source: vendor site, checked October 2026.

Pricing and features change; check each vendor's site before you buy. For one-off import errors, the free Row & Page checkers run in your browser. Want your tool listed as a sponsor? See sponsor.

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