Row & Page / Guides

Google Business Profile Categories for Med Spas

Most med spas should use Medical spa as the primary category. We suggest adding only additional categories that match a distinct line of work. Google's help says you choose a primary category and can select up to 9 more (source: https://support.google.com/business/answer/3039617), and that you pick categories from the list Google shows and can't create your own (source: https://support.google.com/business/answer/7249669). The category names on this page are examples only: confirm each one by typing it into your profile's category field and picking it from the list that shows up.

Example additional categories to look for

Only add one if customers can hire you for that work by itself. Google's guidelines say to use as few categories as possible to describe your core business (source: https://support.google.com/business/answer/3038177). Confirm each example below in your profile's category field before you use it.

• Skin care clinic
• Laser hair removal service
• Facial spa
• Day spa (only if you offer spa services such as massage)
• Weight loss service (only with a medically supervised program)
• Hair removal service
• Cosmetic dermatologist (only with a dermatologist on staff)
• Beauty salon (only if you offer salon services)

What goes in Services instead

We suggest listing work that is part of your main offering as services rather than categories. Google's guidelines say categories should describe what the business is, not list every service it offers (source: https://support.google.com/business/answer/3038177). Examples for med spas: neuromodulator injections, dermal fillers, chemical peels, microneedling, laser skin resurfacing, hydrafacials, body contouring, IV therapy.

Check your categories against competitors

1. Search your main service plus your city in Google Maps.
2. Note which category each of the top three businesses appears to use.
3. If most of them seem to use a different main category than yours, check whether it describes your business more accurately.

Next, check your description with the free GBP description checker.

Tips for med spas

• Only add medical-sounding categories, such as a dermatologist category, if a licensed professional of that type works at your location.
• Google's help says health and beauty businesses can add a booking button to their profiles and update their list of services (source: https://support.google.com/business/answer/7249669). Keep the services list current with your treatments.
• Name treatments in services and your description rather than adding a category for each one.

Before you save

• Google's help says that if you add or edit a category, you might be asked to verify your business again (source: https://support.google.com/business/answer/7249669). Make category changes when you can respond to a verification request.
• Google says not to use categories solely as keywords or to describe features of your business (source: https://support.google.com/business/answer/3039617).
• If the specific category you want isn't available, Google suggests selecting a general category that describes your business (source: https://support.google.com/business/answer/7249669).

If you want us to check it

Our Google Business Profile Audit compares your categories, services and listing against three local competitors and gives you a written fix list. We work from your public listing; no login needed.

Free: score your listing yourself with our 10-minute Google Business Profile checkup (no signup to use). We are independent and not affiliated with Google.

Buy audit - $79Buy audit + written fixes - $149